ALO locating fulfillment and distribution operations in Southaven, MS
Jackson, Miss. (Oct. 12, 2026) – ALO, the fashion and lifestyle brand synonymous with premium studio-to-streetwear rooted in mind-body wellness, is locating a new national fulfillment and distribution center in Southaven. The project represents a corporate investment of nearly $176 million and will create more than 400 new jobs.
ALO is moving into an existing building and will occupy up to 1.2 million square feet, with the option to add returns processing operations at the facility.
The Mississippi Development Authority is providing assistance through the Mississippi Flexible Tax Incentive, or MFLEX, program. DeSoto County and the city of Southaven are assisting with the project, as well.
ALO began operations in August and plans to fill the new jobs by 2027.
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“One of the things Mississippi does exceptionally well is logistics, so this investment makes a lot of sense for our state and the company. ALO could’ve picked anywhere to locate its national fulfillment center, and it chose DeSoto County. This project brings nearly $176 million in new investment and more than 400 jobs to the area, both of which create new opportunities for Mississippi families and contribute to the region’s thriving economy. We’re proud to welcome ALO to Mississippi and look forward to the company’s success here.” – Gov. Tate Reeves
“In distribution, reach matters, and Southaven delivers it. ALO will have the transportation access, workforce and capacity to move products quickly to customers across the country. That’s a winning combination for companies with extensive shipping needs. ALO’s decision to put a national operation in DeSoto County shows exactly why North Mississippi continues to lead in logistics and distribution.” – Mississippi Development Authority Executive Director PJ Waldrop
“ALO is pleased to expand our operations in Mississippi with a state-of-the-art fulfillment and distribution center that will help us serve customers across the country with seamless delivery. We’re proud to create more than 400 new jobs upon opening, and many more to come during the holiday season. We look forward to becoming part of the community.” – Norm Hullinger, Co-President, ALO
“We’re on fire, in a great way, as a city right now in attracting new development because Southaven can check every box for companies looking to improve their efficiency and effectiveness in getting their products to consumers both regionally and nationally. Successful companies also want to be surrounded by communities that understand their significance and with open arms return the best in resources and amenities. There’s no company hotter right now in America than ALO in providing premium athletic apparel. We’re a great fit for each other and are so proud to welcome this outstanding national operation to Southaven! The financial injection into our local economy with nearly $176 million in capital investment and more than 400 new jobs will be tremendous!” – City of Southaven Mayor Darren Musselwhite
“When you hear ‘economic development,’ many people think it is all about business. But in DeSoto County, it really comes down to people and families. ALO is bringing more than 400 jobs to DeSoto County. That means more than 400 new opportunities for people in our community to find good jobs, earn steady paychecks and build their futures close to home. We’re proud to welcome ALO and the investment they are making in our county.” – Supervisor Lee Caldwell, DeSoto County, District 4