Maximizing ROI from Trade‑Show Engagement

Trade shows remain one of the most effective and cost-efficient tools available to economic development organizations (EDOs) seeking to generate investment leads, establish relationships with corporate decision-makers, and build national and international visibility. This proposed webinar will share a step-by-step playbook that draws on Camoin Associates’ experience delivering more than 1,000 trade-show campaigns across 250 events since 2013. Attendees will learn proven strategies to increase qualified meetings, accelerate project timelines, and achieve higher conversion rates—often at a fraction of the cost of traditional marketing missions or FDI events.

Designed specifically for economic developers, the session will cover everything from selecting the right events and preparing targeted outreach campaigns to executing on-site with precision and driving post-show conversions. Participants will leave with actionable templates, key performance benchmarks, and examples from successful campaigns, including SelectUSA, BIO, and the Paris Air Show. Case studies will illustrate how regions have turned single trade shows into multi-million-dollar capital investment pipelines. Whether you're new to the trade-show circuit or looking to improve performance, this webinar will equip your organization with the tools and insights to maximize ROI and create lasting economic impact.