MARKETING DIRECTOR - Richmond, Virginia

The Virginia Economic Development Partnership (VEDP) is seeking a Marketing Director within
its Marketing & Communications (M&C) division to lead marketing strategies to support VEDP’s
marketing goals and objectives. The M&C division manages Virginia’s business brand and
builds awareness of the Commonwealth’s advantages. This position will oversee the execution
of VEDP’s marketing, and advertising programs, website ecosystem management, and other
major marketing initiatives.

Responsibilities:
 Oversee the development and implementation of an effective marketing strategy as well as
branding and advertising plans that increase brand awareness and communicate Virginia’s
advantages for business
 Oversee a marketing program that supports and enhances VEDP's brand position and
outreach marketing programs; specific marketing tactics may include digital marketing,
advertising, social media, publications, and direct mail
 Lead the strategy, concept, and execution of VEDP’s talent attraction and retention
marketing
 Provide appropriate staff oversight and performance management; assist the VP in
management of the division as required
 Manage implementation and execution of annual advertising strategy (based on funding)
 Implement lead tracking strategies to support VEDP’s lead generation strategies, including
providing analytics and visitor reports to Business Development Core Group to develop
marketing-generated project leads
 Direct successful web strategies that promote Virginia’s business location advantages and
increase top-of-mind awareness that Virginia is a prime business location
 Analyze website usage to improve user experience and identify potential marketing
opportunities
 Oversee the special high-value/visibility marketing projects at the direction of the division
Vice President
 Manage relationship with VEDP’s third-party marketing firm
Skills:
 Strong communication skills (verbal and written)
 Strong organizational skills and attention to detail
 Strong strategic thinking and project management skills
 Ability to maintain strict confidentiality on sensitive matters
 Ability to work independently as well as collaboratively within a multidisciplinary team
environment
 Ability to work well under pressure to meet deadlines
 Ability to exhibit sound judgment in making decisions
 Demonstrated ability to prioritize work and effectively manage multiple projects
 Understanding of economic development principles and state and local government
programs
Education/Experience:
 Considerable and successful experience in developing and implementing effective
marketing, advertising, and branding programs (8+ years)
 Economic development marketing experience preferred
Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify
system and does not provide sponsorship.

This position may require travel and representing VEDP at multiple functions and events. A valid
Virginia driver’s license and ability to obtain a passport are required. All candidates must apply
through our website https://www.vedp.org/careers and submit a resume and cover letter. Salary
Minimum: $90,000. Application deadline: June 6, 2025.

VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action.  Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or vedphr@VEDP.org. TDD 1-800-828-1120.