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Advanced Location Marketing: Communicating Your Business Advantages
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Many economic development organizations haven’t identified their real advantages or how to communicate their locations’ benefits to targeted business audiences.  This advanced training is crafted specifically for economic developers who want to successfully compete with other communities.

Program Description:

What’s the difference between your community and others? What do they have that you don’t have? Why do they get a closer look while you are virtually ignored? Maybe they have a Powerful Brand!

In this presentation, Jim Walton reveals the answers to these and many other nagging questions. Jim helps audiences take a look at where they are now and offers simple strategies for helping communities get noticed. In his optimistic and empowering presentation, he helps communities develop solid strategies and explores powerful ways to generate results.

Jim Walton’s Bio:

According to Jim Walton, CEO of Brand Acceleration, Inc., It’s crucial to understand not only how your brand efforts influence an audience – you must also look at every aspect of your daily activities.

As an advertising, public relations, and brand management veteran, Mr. Walton has been serving the needs of local, regional, and global clients for more than thirty years. With a broad range of experience that includes print and broadcast media, web, exhibit and trade show management, and client-level advertising and marketing, he brings a wealth of knowledge to his clients. His e-magazine, Rants from the Brand Coach, is regularly read by more than thirteen thousand recipients across the nation and around the world. Mr. Walton is a member of the International Economic Development Council, Southern Economic Development Council, and numerous other economic development organizations.

Brand Acceleration is a full-service branding, marketing communications, and public relations firm which focuses exclusively on economic development.

Anatalio Ubalde, MCP, FM

Program Description:
In this session, expert economic development marketer Anatalio Ubalde will cover effective online marketing strategies including: site selection and business attraction, what marketing works today, social media, local business support and entrepreneurship, and innovative marketing. 

Anatalio Ubalde’s Bio:

Anatalio Ubalde is an economic developer, entrepreneur, and patent-holder. He is CEO of GIS Planning Inc., an economic development internet company; ZoomProspector.com, an online site selection and business intelligence service; and SizeUp, a small business intelligence service and TechCrunch Disrupt 2011 Finalist.  Executives from Facebook, Google, and Salesforce.com, and others selected SizeUp as the 1st place business app to help businesses and grow the economy  . His company’s online strategies are currently implemented by economic development organizations in 42 states and serve 13,000 cities including the majority of the 100 largest cities in the USA.   Mr. Ubalde’s work has been featured in The Wall Street Journal, BusinessWeek, Forbes, Fortune, and The New York Times. He is the co-author of the books Economic Development Online and Economic Development Marketing. 5 years in a row, GIS Planning has made the Inc. 5000 list of fastest growing private companies in the United States.  He is on the board of directors of IEDC and received his Master's Degree from U.C. Berkeley.